Urban Seedling: changing the world one organic food garden at a time
When you start your own business, you very quickly understand the hardship behind success but like any entrepreneur, you very quickly learn three essential tricks of the trade: 1. It’s all about perseverance; 2. It’s all about thinking outside the box, and; 3. It’s all about building a solid foundation, one brick at a time.
Urban Seedling is the perfect example. Walking through school one day (went back to learn business management), I came across their business cards in the reception area. “Cool logo” – I thought. I picked up their card, and moved on. A few months later, I was walking through a trade show, and there they were again! Urban Seedling with their own booth – jammed packed with people. “I’ll pass by later to inquire” – but of course did not, and moved on. On a Sunday afternoon, I heard of a local food show taking place in the basement of a church in a trendy neighbourhood, so I decided to drop by and check it out – oh lordy behold, there they were again. Well, faith would not make me move on this time! I HAD to check them out. How did they do that? They just kept appearing, where ever I went…
Bryce, the very nice and knowledgeable man in the booth briefly explained the system and their structure, and the more detailed were his explanations, the more I wanted to know. So I set up a meeting and met up with him directly on their site in Ville Émard – and what an amazing discovery it was! Like, did you know we can grow pears, cherries, oranges and peaches right here in Montreal? You don’t even need to bring in the tree in the winter; it will produce yummy fruits summer after summer! Truly amazing…Now that’s what I call thinking outside the box!
Step 1: They meet you in your backyard. Along with you, they evaluate what you can do with your space to create a garden – don’t panic! The evaluation is free and their services are very affordable! They have a standard size, but are also flexible as to your needs, space and budget.
Step 2: They want to know what you love to eat. They won’t be planting kale if you can’t stand it! They set up a plan of your garden for you, dividing it in sections with the food you would love to eat. There are many purposes to this personal map…
- It makes you feel great because you know what grows where and you can monitor your garden’s progress
- It makes you feel alive to put your hand in the earth and harvest your bounty – daily. Plan your supper around what you have in your garden – now, that’s a pretty awesome way to eat local!
- It allows you to plan ahead by season, giving you a real chance to simplify your food life, come back to basics and be successful at it!
Step 3: Your map is then registered at their place and your food starts being produced…for 3 seasons
They start each seedling per client map, and prepare planting trays for the planting teams. This way, all the operations are on the same page from designing, to seedling, to planting. This offers a superior quality control in your plants, but also, you know exactly where your food comes from (note: buying seedlings at a major retailer, without really knowing where it comes from, does not guarantee the quality of your food – just because you grew it yourself!).
What is so amazing about Urban Seedling is they offer 3 season planting – with your map:
- You chose your food per season and they take care of the rest
- They come three times – spring, summer and fall, replant
- And one last time before winter to close your garden for the cold season
Whatever you want and they can grow, you can have. This is a new era in growing our own food – truly changing the way we eat our food and the quality. We are what we eat.
If you are familiar with one of today’s major crisis in agriculture, occurring right here in Canada, is that our bees are in trouble. Deep trouble. Pesticides abundantly used in fields are killing our pollinators, absolutely essential to growing our food. No bees, no food. Simple as that. I invite you to read more on the issue with CBC’s report Canada wrestles with bee-killing crop pesticides.
Tomorrow’s food supply depends on those bees!
That had me thinking – how can you grow food in the city with no bee hives that produces honey? And doesn’t the city pollution affect the bees?
“Actually, the urban honey is more tasty and rich than conventional clover honey – simply because city bees are exposed to a much greater variety of plants and flowers to pollinate, adding a unique taste to the final product. Also, they are not exposed to an abundance of pesticide in a monoculture environment; they have a much greater chance of survival in the city…” Explains Bryce.
I am totally impressed as he points to their bee hives up in the sky “We open the greenhouse to let the bees in and do their work. The urban honey we make has a much greater value and authenticity to it, than the commercial known version. A win-win situation for everyone! And they produce a lot of honey!”
Innovative, flexible and most of all organic. What more can you ask for?
“I have a vision for the company, we need to be in every city across Canada, because where the food industry is heading makes me very uncomfortable – we will make it happen, this is my life mission.” Says Bryce. And you know what? I truly believe they will.
I am very happy I took the time to slow down and talk to Bryce at that food show, he changed the way I see my food, down to the seedling. Life goes by so quickly, and cutting corners (especially when it comes to food) can be so easy, but at the end the price we pay is much greater than we think.
Go ahead; take the time to smell the roses, the carrots, the asparagus, the tomatoes, the beets, the potatoes, the cherries, the lemons, the pears…from your own garden.
Welcome Urban Seedling into your life, and never look back at plastic wrapped fruits and veggies again! With over 200 organic gardens created, this summer alone – they have a lot of space to grow!
Contact Urban Seedling for a free evaluation:
Happy urban gardening!